The Korean Beauty Show Podcast
Join host Lauren Lee, founder of K-Beauty platform STYLE STORY, as she talks about Korean beauty live from Seoul, South Korea. The podcast covers products, ingredients, and trends in K-Beauty, as well as tips for perfecting your own K-Beauty routine.
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The Business Behind Olive Young (Part 1)
Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare. Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subjec
Olive Young Launched in the US and People Are P*ssed
Lauren shares the latest K-Beauty industry news, including Olive Young’s much-anticipated US launch, why fans are frustrated with the brand and product lineup, Kendall Jenner becoming the face of Anua, and Korea’s regulators cracking down on Dr.G and Medicube’s advertising claims.Plus, Lauren shares her thoughts from the APAC Beauty Trends Report, what she’s been working on
K-Beauty Is Growing Up: What That Means for 2026
Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s next phase, what happens when hype and expectations aren’t managed properly, and why trust is becoming the real currency of global growth. For fu
Exposing the Worst K-Beauty Products I Tried in 2025
Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die in 2026, focusing on how hype, sensation and viral appeal often break down when products meet real skin. For full show notes and resources, visit STYLE STORY&nbs
K-Beauty Marketing Trends That Need to Die in 2026
K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examines the K-Beauty marketing trends that need to die in 2026 and why they matter for consumer trust, reg
Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry
Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025. Lauren also explains how this trend spread through clinics and Tik
From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained
Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it. Plus, we’re exploring how refill packs are changing the way we travel with skincare and the new stat proving Australia’s K-Beauty obsession
How K-Beauty is Transforming Professional Beauty (Expo Recap)
K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including: Why exosomes are everywhere (and what you really need to know) How professionals are adoptin
Korea’s Biggest Beauty Retailer Just Got Sued... and Lost
From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025. Access Full Show Notes for this Episode Here CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https
The K-Beauty Brand That Grew Its Own Damn Centella
What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons. In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming it
In-Cosmetics Korea 2025: The Skincare Ingredients Everyone’s Talking About
In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the fut
K-Beauty's $435 Million Deal: What It Means for the Industry!
In Episode 268 of The Korean Beauty Show, host Lauren Lee dives into the latest updates from the K-beauty world. This episode covers the shifting retail trends in Korea, the rise of convenience stores as beauty destinations, and the $435 million acquisition of Round Lab by Goodai Global. Plus, we explore the growing trend of dermacosmetics and the exciting news of Jelly Ko’s official launch
Plastic Surgery in Korea – What Foreigners Need to Know
In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to what really happens behind the scenes at a Korean clinic, this is your go-to guide for medical tourism in Korea.If you’ve ever considered getting a procedure done in Seoul - or just
Korean Medical Tourism & Stem Cell Beauty Secrets with Jennifer Seo – Part 1
This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more. From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives
Sunscreen Panic, Innisfree's Downfall & a Legal Win for Beauty of Joseon
On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, On
The Pros and Cons of Korean Beauty Abroad – What Foreigners Love (and Don't Love) About K-Beauty in 2025
K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid loo
K-Beauty's Trillion Won Club
Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune
Sensory Beauty Trend
Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follo
Olive Young Announces US Expansion
There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode.&nb
Most Popular Korean Hair Care
If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry. CONNECT WITH ME Boo
Korean beauty products without hyaluronic acid
Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hy
2025 Korean Beauty Trend Forecast Part 2: Products & Tech
Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here. ACCESS FULL SHOW NOTES: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube
2025 Korean Beauty Trend Forecast Part 1: Ingredients
Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. Access Full Show Notes for this Episode: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow
2024’s Most Popular Korean Makeup
Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of. ACCESS FULL SHOW NOTES FOR THIS EPISODE: http
Most Popular Korean Skincare Products in 2024
What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up! Access Full Show Notes for the Episode Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube&
Can Beauty Products Exist Independently of Beauty Standards?
On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for K
Best and Worst of Laneige
Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. CONNECT WITH ME Book a
Beauty Dupes Making Headlines in Korea
2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. Full Show Notes Are Available Here
Trending Korean Makeup - Worth It or Not?
When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. Access Full Show Notes: Here CONN
K-Beauty vs Top Trending Global Beauty
Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean
Is Korean Beauty Natural?
We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. Access Full Show Notes for this Episode: Here CONNECT WITH ME Bo
Microneedling in a Bottle - Scam?
On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. Acc
How I Built My K-Beauty Businesses
On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry? CONN
Dodgy K-Beauty Marketing Tactics
In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating
The Business of K-Beauty
On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. CONNECT WITH ME Book a Consultation My Instagram S
Top K-Beauty Trends at the Cosmo Beauty Expo
If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your
Best Glass Skin Products in 2024
If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts! Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok
Sephora Pulls Out of Korea
In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up
Korean Beauty Products You May Not Have Heard Of
From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of CONNECT WITH ME My Instagram Shop Kbeauty Shop J
Is This Popular Korean Toner Breaking Me Out?
As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-o
Best K-Beauty Makeup Dupes in 2024
If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok
Personalization is 2024's Leading Trend in Korea
The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them. But is the latest personalization tren
Korean Skincare Valentines Day Special
Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day. So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclu
Best K-Beauty Skincare Dupes in 2024
In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save some money this year (#costofliving crisis!) check
Don't Buy a Korean Beauty Device Without Listening to This
Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We’re looking at the latest research, plus answering a listener’s question about why makeup in Korea is so much cheaper and higher quality than other popular options. CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty
Celebs Favourite Korean beauty products, tips and tricks
On episode 234, we covering celebrities favourite Korean beauty products, tips and tricks. From Queen Letizia of Spain to Jisoo from Black Pink it's safe to say that K-Beauty has pretty wide appeal. And when it comes to how to get the most of out our your products some celebs have wackier tips than others. Tune into find out. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/celebs
Learn the Basics of Korean Medicinal Herbs
Ep 233 - Learn the Basics of Korean Medicinal Herbs Lauren answers a listener’s question about the best place to learn about traditional Korean medicinal herbs and skincare in Korea. Plus, Laneige has a new global brand ambassador and several Korean beauty brands have announced price rises to start the new year. Real customers review products from APLB, COSRX and Jelly Ko. Access Full Show Not
Which Skin Clinic Should I Go To in Seoul?
Wondering which skin clinic you should go to while visiting Seoul? On this episode Lauren is giving her recommendations about how to pick the right clinic for you. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/which-skin-clinic-should-i-go-to-in-seoul CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au TikTok: https://www.tiktok
The Most Popular Brands & Products in Korea in 2023
The Most Popular Brands & Products in Korea in 2023 On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-most-popular-brands-products-in-korea-in-2023 Shop Kbeauty: www.stylestory.com.au Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-pr
Key Ingredient Trends in the Korean Beauty Market Part 2
Key Ingredient Trends in the Korean Beauty Market Part 2 On this episode of the Korean Beauty Show podcast, Lauren wraps up her assessment of the key ingredients that have shaped the Korean Beauty Market in 2023. If you missed Part 1 (plant-based ingredients) tune in here. This is Part 2. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style
Should teenagers be using active skincare?
On episode 228 of the Korean Beauty Show podcast, Lauren runs through the latest news headlines in the Korean beauty industry and answers a listener's question about whether teenagers should use active skincare. Real customers share their reviews for products from COSRX and APLB, plus Lauren shares one of her favourite beauty finds of 2023. Access Full Show Notes: https://stylestory.com.au/blog
Key Ingredient Trends in the Korean Beauty Market
On this episode, Lauren runs through some of the key ingredient trends that have shaped the Korean Beauty Market in 2023. This is Part 3 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune into Part 1 and Part 2 first. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/
Key Trends in the Korean Beauty Market - Part 2
On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 2 in a series delving into the key trends, ingredients, brands and products that have shaped K
Key Trends in the Korean Beauty Market - Part 1
On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 1 in a series delving into the key trends, ingredients, brands and products that have shaped K
How To Get Rid of Stubborn Milia
Lauren answers a listener's question about how to get rid of stubborn milia. In this week's news headlines, we discuss what’s behind the recent growth being experienced by many of Korea's publicly listed cosmetic companies in Q3 2023. Lauren shares which K-Beauty products to stock up with at this year's Black Friday sales and her recommendations for changes to make to your skincare wardrobe as the
BeautyWorld Expo
Lauren shares her experience exhibiting Jelly Ko at BeautyWorld Expo. Tune into hear the preparation that goes into setting up a booth at a trade show, what to expect if you're visiting and some tips for picking the perfect expo to attend whether as a visitor, brand, business owner or beauty industry professional. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.
Korean Women's Favourite Beauty Products
On episode 223, Lauren delves into the latest report on Korean women's favourite beauty products and brands. Plus, which Jelly Ko product just won Prevention Magazine's "Best of Beauty Awards"? We've got a question about the Medicube devices, new products from One Thing and The History of Whoo, customer reviews plus two anti-recommendations. Access Full Show Notes: https://stylestory.com.au/bl
Multifunctional Skincare from Korea
There's one trend on everyone's lips for the beauty industry in 2024. It's multifunctional beauty products! While this trend isn’t exactly a new one, there’s no denying it’s not going anywhere soon. On episode 222 of the Korean Beauty Show podcast we explore. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/multifunctional-skincare-from-korea Episode Summary: Korea has been foc
Korean Researchers Identify a New Brightening Ingredient
Korean researchers have identified a promising new brightening ingredient, plus 3 of the nation’s leading manufacturers are in a race to capture the global sun care market. We have new releases from Goodal and Beauty of Joseon and customers review their favourite products from Heimish, Subi, Jelly Ko and APLB. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-researchers-id
Need to Know K-Beauty Ingredients
Everyone knows about snail mucin, hyaluronic acid and niacinamide. But what are the K-Beauty ingredients you don’t know much about that you should know? On episode 220, we’re focusing on the ingredients you might not know that can be game-changers for your skin, plus the K-Beauty products you’ll find them in. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/need-to
A Korean Sunscreen Scandal of a Different Kind
There’s a new Korean sunscreen scandal in the news this week but it’s not what you’re thinking. Plus, the surprising ingredient that could be used to boost pigmentation. Lauren answers a listener’s question about whether luxury K-Beauty products are more effective. What’s your perfect K-Beauty product? Take the quiz to find out! ACCESS FULL SHOW NOTES: https://stylestory.com.au/blogs/podcast/a-
K-Beauty Swaps for Popular Western Beauty Brands
Lauren shares 4 K-Beauty brand swaps for popular western beauty brands. If you're looking to try products from Korean brands that have a similar philosophy and approach in formulation to La Roche Posay, Paula's Choice, Cerave or The Ordinary then tune in! CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestor
How to Break Into the Korean Beauty Market
On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from Mary & May, Tosowoong, Skin79 and Subi.
Back To School K-Beauty Guide
Whether you’re about to start school or returning for another semester, it’s never too early to get your skincare and makeup on point. From quick-fix breakout solutions to hydrating moisturisers, this back to school K-Beauty guide will have you ready to put your best skin forward from Day 1! Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/back-to-school-k-beauty-
Is the Growth of the K-Beauty Industry Problematic?
On episode 215 of the Korean Beauty Show podcast, Lauren explores a new report into the growth of the Korean beauty industry in the past decade and whether it is problematic. Plus, skin minimalism is booming in Korea and a listener wants to know more about the best Australian sunscreens and how they compare to Korean ones. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs
New to K-Beauty? Start Here!
On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are so many gorgeous products on the market. Here are
This Summer's K-Beauty Makeup Trend
On episode 213 of the podcast, Lauren discusses this summer’s hottest K-Beauty makeup trend and the K-Beauty stores seeing a big revival post-pandemic. Lauren answers a listener question about which K-Beauty brand is the best swap for Paula’s Choice and real customers share their thoughts about products from APLB, Jelly Koand Missha. Access Full Show Notes: https://stylestory.com.au/blogs/podca
The Need to Know About Hanbang K-Beauty
On today’s episode of the Korean Beauty Show podcast Lauren takes a deep dive into Hanbang and its place in Korean beauty. We’re covering everything from the definition and regulations to the history of Hanbang, common ingredients, brands of note, why Hanbang has succeeded and some issues with the category. Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/the-need-to-kn
Beauty of Joseon set to hit $200 million in sales
On this episode of the Korean Beauty Show podcast Lauren runs through the 2025 trend forecast from one of the Korean Beauty industry’s biggest resources. Beauty of Joseon is on track to do $200 million in sales this year despite being practically unheard of in Korea and Jelly Ko’s Gelato Glaze Lip Mask hits the US. Plus, a popular Illiyoon cream has had a makeover and real customers review d’Alba,
Top Budget K-Beauty Buys
On today’s episode of the Korean Beauty Show Podcast Lauren is running through some of the top budget K-Beauty buys for skincare, hair and makeup. Whether you’ve got oily, acne-prone skin, dry skin or are after some great dupes for more expensive products you won’t want to miss the list. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/top-10-budget-k-beauty-buys CONNECT WITH
Best-Selling Kbeauty Products for the First Half of 2023
On Episode 209 of the Korean Beauty Show podcast Lauren shares the best-selling Kbeauty products for the first half of 2023. Plus, are Korea's sun patches a passing fad or here to stay? Korea's MFDS gives the green light for a new sunscreen ingredient. Plus, which popular Korean Beauty sunscreen caused Lauren to have a bad allergic reaction? Access Full Show Notes for this Episode:https://styles
Luxury Korean Beauty Products
On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/luxury-korean-bea
An Honest Review on Korea's Makeup Spatula
On Episode 207 of the Korean Beauty Show podcast, Lauren gives her honest review of the viral Korean makeup spatula and who she realistically thinks will enjoy using it. Plus, Lauren spoke with Cosmetics Design about K-Beauty brands pivoting away from China and towards new markets. More tourists than ever are coming to Korea for plastic surgery and dermatology. CONNECT WITH ME My Instagram: www.i
Under the Radar K-Beauty Products To Try
Sure, we've all heard of K-Beauty's most hyped products - COSRX Snail Mucin Essence, Dr Jart Color Correcting Cream and Kahi's Multi Balm - just to name a few. But what about some that aren't so hyped but absolutely deserve to be? There are plenty of those too! Today, I’m sharing some of the most underrated K-Beauty products that absolutely deserve pride of place in your beauty cabinet. Let's t
New Korean Anti-Wrinkle Treatment Available
In episode 205 of the Korean Beauty Show podcast Lauren discusses the popular Korean anti-wrinkle treatment now available overseas. Plus, Manyo Factory is going public and the Korean Promotion Agency reveals some interesting stats about why foreigners are buying Korean cosmetics and which brands are the most well known overseas. Access Full Show Notes for This Episode: https://stylestory.com.au
How I Went From Lawyer to Entrepreneur
Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world. CONNECT WITH ME My Instagram:www.instagram.com/lauren.kbeauty Shop Kbeauty:www.stylestory.com.au Style Story’s Instagram:www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Style Story's TikTok: https:
How To Choose The Right Korean Sunscreen
On this episode of the Korean Beauty Show podcast, Lauren discusses how to choose the right Korean sunscreen as recommended by an industry veteran. Plus, do women need to be in leadership roles in the Korean Beauty industry or is it enough for them to just to work in it? Finally, we've got new releases from Mixsoon and real customers tell us why they purchased products from Heimish, Beauty of Jose
Our First Ever Launch Party in Seoul
Jelly Ko hosted its first ever live event in Seoul over the weekend to celebrate the launch of Gelato Glaze Lip Mask On this episode of the Korean Beauty Show, Lauren delves into the process of bringing the product to life, crowd-sourcing a name, all the changes that were made to make the product more sustainable and how it’s different to other products on the market. CONNECT WITH ME My Instagra
The Surprising K-Beauty Product Going Viral in Thailand
Episode 201 - The Surprising K-Beauty Product Going Viral in Thailand On this episode of the Korean Beauty Show podcast, Lauren runs through the surprising K-beauty product going viral in Thailand plus the MFDS's latest crackdowns in Korea. We're talking the best products for teen skin, some new releases from By Wishtrend and who will love the brand. Real consumers share why they bought popular
How K-Beauty Has Changed
To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going main
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